relationship marketing theory的意思|示意

The development of the market condition and technology promote the transformation of marketing theory from Transactional Paradigm to Relationship Paradigm.

市场的成熟和技术的进步推动着营销从交易范式转变为关系范式。

Firstly, the author describes China and foreign Old market background, with marketing combination theory, customer behavior and customer relationship management research are introduced in this thesis.

首先，本文介绍了中国外老年市场的研究背景，同时对市场营销理论、消费者行为学研究概况和顾客关系管理研究等进行了综述。

Competition in the market today, customer loyalty, brand marketing, relationship marketing such that based on the customer-centric marketing theory have become the focus of academic and industries.

在市场竞争的今天，顾客忠诚、品牌营销、关系营销等以顾客为中心的营销理论相继成为学术界和企业界关注的重点。

The theory of relationship market has significant contribution to the whole value research field of relationship marketing.

关系市场理论对关系营销的价值研究领域有重要贡献。

Since 1980's, relationship marketing theory has been developed and applied comprehensively.

特别对房地产界而言，关系营销理论更是一个陌生理论，更谈不上应用。

This paper includes a review of literatures of psychology and marketing, points out attachment theory, brand relationship and self-congruence theory as theoretical basements of brand attachment.

通过对心理学和营销学领域大量相关文献的系统梳理，提出品牌依恋建立于依恋理论、品牌关系理论和自我一致性理论基础之上；