consumer behavior research的意思|示意

Consumer Behaviour Research is an empirical research field concerned with understanding and anticipating consumer behaviour in order to inform marketing strategies. It is an applied research field, meaning that the research results are used to inform decisions and optimize marketing strategies.

This research focuses on studying the motives, intentions, and reasons that drive consumer behaviour. It looks at how consumer preferences and behaviours change over time, as well as how particular situations, marketing messages, or products influence consumer decisions.

Consumer behaviour research is used by marketing professionals to better understand the needs of their target audiences. With this knowledge, they can develop marketing campaigns and products that are tailored to the consumer. It is also used to better understand consumer trends, target specific consumer segments, and create value for customers.

Consumer behaviour research is often conducted through surveys, interviews, and observational research. It is also used to understand consumer attitudes, beliefs, and values. In addition, consumer behaviour research can be used to assess consumer satisfaction with a product or service, and to identify potential issues such as dissatisfaction or dissatisfaction with certain aspects of products and services.

Consumer behaviour research plays an important role in helping companies make decisions about their marketing strategies. By understanding the needs of their target audience, companies can develop marketing campaigns and products that are tailored to the consumer preferences and behaviours. This can help companies increase their sales and maximize their profits.