advertising appropriation的意思|示意

Advertising Appropriation：Usage Explanation

Advertising appropriation is a concept used in measurement of the efficiency of marketing. It is the practice of allocating a certain percentage of profits as a means to invest in advertising of a product or service. A company must have a set budget for advertising appropriation in order to achieve the desired goals.

Advertising appropriation is commonly used in the automotive industry. Automotive companies set a percentage of their profits to be used for advertising their vehicles or services. This percentage is then allocated to various mediums such as television, radio, print, or digital. Each medium is used for its own set of benefits or advantages.

Advertising appropriation can also be used for non-automotive products. Many companies use the same principle for their other products or services. This may include allocating a certain percentage of profits to advertising in newspapers, magazines, or websites. These mediums may reach different audiences, so it is important to be aware of the different outcomes accessed by each medium.

Advertising appropriation can also be used to measure the effectiveness of an advertising campaign. By allocating a certain percentage of profits to the advertising of a product, companies can measure the impact the campaign had on sales, profit, or brand recognition. This can help to improve future campaigns and determine which mediums are most effective for the product or service.

In conclusion, advertising appropriation is an important concept for businesses to understand when measuring the success of their marketing campaigns. It involves allocating a certain percentage of profits to advertising a product or service and measuring the results in order to ensure the campaign is effective. The results can then be used to improve future campaigns.