The Marketing Process的意思|示意

Worse still, the process of building a big group may draw the original managers into areas like recruitment, marketing and administration, where their skills might not be as polished.

危机在加剧，这就使得规模的扩大化需要更多的经理进入到招募，营销和管理里面去了，在这些地方他们的才能不会加强。

Be able to describe the marketing process and the forces that influence it. Learn the marketing management functions, including the elements of the marketing plan.

描述营销过程和影响因素。列出营销管理的职能，包括营销计划的要素。

Don't just talk at consumers — work with them throughout the marketing process.

别光和消费者对话，与他们合作贯穿整个营销过程。

The process is typically owned by a marketing lead who collaborates with a number of other groups, including engineering, research, artwork, legal, and manufacturing.

这个流程通常由市场营销主管发起，市场营销主管与其他几个小组合作，包括工程小组、研究小组、美工小组、法律小组和制造小组。

While consumer marketing is aimed at large demographic groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing.

消费者营销的目标是大量的人口统计群体，主要通过大众传媒和零售商，而企业营销中买卖双方的谈判过程更加私人化。

Things go horribly wrong — and many of us have experienced this process — when the design is driven by sales rather than marketing.

当设计方向由销售人员、而不是市场营销人员决定时，就完全出错了-很多人都经历过这种错误。