Celebrity endorsements的意思|示意

Celebrity endorsements go wrong, says Mr Milligan, when the celebrities do something that undermines the "product" that they have made themselves into.

米里根表示，当名人们做了一些事情伤害了作为一个产品的自己时，名人效应不复存在。

Celebrity endorsements in clothing products are convincing.

名人代言服装是有说服力的。

With their celebrity endorsements with people like Tiger Woods, kids have wanted the shoes so that they could be like their sports star.

有人喜欢像老虎伍兹那样的名人代言，孩子们想要这样的鞋子，那样他们就可以像他们喜爱的体育明星那样了。

Research has shown that a variety of factors affect the final results of celebrity endorsements, but generally speaking, celebrity endorsement can be regarded as a effective means.

已有的研究表明，影响明星代言最终效果的因素各种各样，但从总体上而言，使用明星代言人在目前而言不失为一项较为有效的广告手段。

With celebrity often come expensive gifts and swanky brand endorsements, but in the case of the cast of Jersey Shore, Abercrombie &Fitch is begging—nearly pleading—that they stop wearing its line.

谈到明星，人们总会将他们与贵重礼品及奢侈品代言联系在一起，但这也不是放之四海而皆准的，比如电视真人秀《泽西海滩》的演员们就遭遇了这样一场尴尬。 美国知名服饰品牌A&F请求（几乎可以说是恳请）《泽》剧演员不要再穿他们品牌的衣服。

The use of celebrity endorsements are a means of creating awareness of the brand advertised.

本文说明了名人的相关研究和理论，以及它们是如何成为一个有吸引力的广告工具的。